The GAP Audit
Google Ads Profitability Audit
Find the gap between what you're spending… and what you should be earning.
A deep-dive diagnostic & strategy session designed to uncover wasted spend, fix structural issues, and turn Google Ads into a predictable profit engine.
What Is The GAP Audit
Professional Google Ads Audit by a $75M+ Spend Manager
Clarity. Strategy. Profitable scale.
The GAP Audit is my signature Google Ads Profitability Audit focused on profitability, not surface-level metrics.
A structured, expert-led deep dive into your account to diagnose:
- ✔ Where money is leaking
- ✔ Where performance is misaligned
- ✔ What's limiting growth
- ✔ What to fix first for maximum ROI
This isn't a surface-level review or generic checklist.
It's a strategic profitability diagnostic.
You leave with clarity, not guesses.
This isn't just another “ad review.”
It's a performance audit + strategy session designed to:
This engagement is appropriate for teams that evaluate success through:
Cost efficiency
Lead quality
Revenue impact
Sustainable scale
Accounts optimized solely for clicks or impressions are not a fit.
Close the Gap Before It Costs Another Month of Spend
What's one bad month of Google Ads costing you?
For most accounts, even small inefficiencies mean:
- • $5,000 – $10,000+ wasted each month
- • Missed high-intent searches
- • Lower conversion rates
- • Slower growth
This consult typically pays for itself in a single optimization.
Most accounts waste money on poor keywords, incorrect tracking, bad bidding strategies, and under-optimized landing pages — often without the owner even realizing it.
This consultation is a data-driven audit + strategy session where we uncover your growth opportunities and deliver a clear plan to improve performance.
Trusted by
Agencies, local businesses & growth-focused teams managing $5K to $500K+ monthly spend.
The GAP Audit is designed for organizations that treat Google Ads as a core growth channel and want to improve efficiency, profitability, and performance with precision. It is best suited for service-based businesses, lead generation teams, and high-consideration sales environments where lead quality and return on investment matter more than raw traffic volume.
How It Works
Provide Access
We secure Google Ads & Analytics access so we can review your campaigns ahead of time.
Deep Account Review
We audit your account before the call so you get personalized insights, not generic advice.
Live Strategy Session
We walk through findings and a tailored plan to optimize your ads and spend.
Note — I'm based in Toronto. If you are in the area, you can request an in-person walkthrough of the findings with you & your team.
Who This Is Not For
The GAP Audit is intentionally selective.
This engagement is designed for teams serious about improving Google Ads profitability and performance. It may not be the right fit if any of the following apply.
You are not actively running Google Ads
The GAP Audit evaluates live account data. If campaigns are not currently running, there is no performance signal to diagnose. A setup or launch engagement would be more appropriate.
You operate an ecommerce or online store
The GAP Audit is not designed for ecommerce businesses. Online stores require a different optimization model that focuses on product feeds, catalog structure, merchandising, and SKU-level performance.
Your spend or data volume is extremely limited
Identifying profitability gaps requires sufficient volume. Accounts with very low spend or minimal conversion activity typically do not generate enough data for a meaningful strategic audit.
You are looking for free advice or quick fixes
This is a paid, professional engagement. It is not a discovery call, surface review, or shortcut-based consultation. The value lies in depth, preparation, and clarity.
You are not prepared to implement changes
The GAP Audit delivers direct and actionable recommendations. If campaign structure, tracking, bidding, or budgets cannot be adjusted, the impact of the audit will be limited.
You want ongoing ad management or execution
This is a strategic diagnostic and advisory engagement. If you are looking for someone to manage campaigns on an ongoing basis, a separate retainer partnership would be a better fit. Email hello@reachaashna.com to discuss further.
This audit is built for teams who value clarity, precision, and measurable improvement over experimentation.
If that sounds like you, The GAP Audit is designed exactly for your stage of growth.
Request Your GAP Audit
Request Your GAP AuditFrequently Asked Questions
Do you make changes in my account?
No. This is a consult + roadmap. You (or your team) implement it with full control. Execution support can be discussed separately if needed. Email hello@reachaashna.com to discuss further.
I already have an agency. Is this still useful?
Yes. Many clients use this as a second opinion or performance check. You'll get objective insights and strategic direction your agency can implement.
Will I get a recording or notes?
Yes. You'll receive a summary of key insights and next steps.
Is this only for large budgets?
No — but you must be actively spending and serious about improvement.
How is this different from a free audit?
Free audits are usually sales pitches. This is a paid, independent strategy session focused purely on delivering value and clarity — whether or not we ever work together again.
What budget level is this best for?
Best suited for accounts actively spending and serious about performance. If you're investing real dollars, even small improvements can have a large ROI impact.
Is this beginner-friendly?
This is designed for business owners and marketers who already run ads and want to improve efficiency. If you're brand new, coaching or setup services may be a better first step — view the Google Ads Course.